InRev Twitin seems to cram a lot of capabilities into a confusing entrance, with limited information without digging around. It includes:
- follower management controls
- mass following ability
- ability to mass unfollow those not following you (see below commentary)
- a “grow” tool that is more of a wish tool
- automated followback
There are some more capabilities but they all focus around these. The Lock ability is one of these. It allows you to select certain Twitter accounts to never unfollow, even if you enable automation and they stop following you. That way your account always follows them.
Apparently you can also search for users based on keyword terms and follow them in groups of 25.
You also get a score based on a criteria of your interaction, number of followers, number of tweets and more.
From there, you can also tweet as you see.
So my overall thought is that there is a lot of capability but the UI needs some work up front and definitely some clarity of what is all does on the homepage. Maybe some demos.
The whole thing of following a group of people in hopes they follow you back is just a count scam for people that really don’t care what you had to say. They only do it to increase numbers. I like people finding me for what I say and topics I present, not jsut because I follow them first.