Twitter is arguably the second most popular social media platform to Facebook. Should your business have its own Twitter account?  Twitter has around 100 million active users daily. That should already enough to convince any business to make their own account. However, how exactly can you maximize your Twitter account especially if you are running a business? We recently had a chat with Matthew from Social Media Marketing Glasgow and he has shared some of his top tips with us.

So here are some ways that you can use Twitter successfully for your business.

Unlike Facebook, remember that you are going to be limited with Twitter. However, this shouldn’t stop you towards simplifying your posts on the social media platform. Even if you are actually just dropping shorter lines on Twitter, it has the ability to get the attention of your audience.

Next, you should prioritize sharing links that are interesting to your audience. It is better if the link that you are sharing is actually coming from your site. This way, you even get few additional traffic along the way.

Also, remember that Twitter, just like any other social media platform, is all about building relations. You can build relations with other popular users. You can try to see top Twitter accounts in your industry to see which ones you should follow and even interact with.

If you are familiar with hashtags, remember that you should be using it wisely. It is important that the hashtags are used not only to increase the visibility of your posts. It should also be used in order to make it easy to track the number of people who retweeted or even supported your campaign.

And lastly, if you are going to have your own Twitter account, remember to improve your timing.  Make sure that you know the best time to Tweet. This way, you will be able to maximize engagement in your niche. Remember that there’s no exact rule when is the best time to tweet. You will need to do your own research to find out.