Sure, your website is going to be the primary touchpoint between you and your customer. But its design and development is only half the work done. What is the other half? Employing digital marketing methods to push it to the top of search engine result pages and get it the attention and preference that it deserved. The awesome news is that it is the year 2018 and there is an abundance in digital marketing methods that can cater to your needs. We ae here to help you and give our top recommendations on how you can do that.

According to Summon Digital, a powerful digital marketing strategy will direct you to set objectives and define key performance indicators upon which you can benchmark success. It will allow you to differentiate yourself in the virtual realm and make your own mark. It gives you real time insight into your customer segment and lets you tailor your marketing messages as per their relevance and interest. It is the most economical out of all marketing mediums and relatively simpler to implement as there are countless tools that are self-explanatory. Let’s take a look, shall we?

Search Engine Optimization

The dynamics of search engine optimization increases the volume of traffic directed to your website. To stay in touch with the latest search engine optimization methods, subscribe to blogs and other authentic, reliable sources. Utilizing benchmarked search engine optimization tactics, your website will rank well on search engine result pages. Test different keywords that are relevant to your target audience and monitor your competition’s trending keywords as well. Do your homework and keep changing them up with time in order to ensure efficacy.

Website Design

We highly recommend that you go for a minimalistic, clutter-free aesthetic appearance for your business website. People today have a low attention span as an infinite number of brands compete for their attention. A clear cut design, compelling images and effective page navigation will encourage visitors to spend more time on your site. The more time they spend, the more likely such a prospective user will turn into a conversion. If you have the budget, hire a website designer to create that perfect website for you. However, good website designers with experience do tend to be expensive and cost money. There is a cheaper alternative: design your own website using online tools or recruit a freelancer who will do it for virtually a lot less. Sites such as Upwork and Fiverr all tend to offer good options. Get your logo designed, content written for your website (SEO-friendly preferably!) or your entire website designed.

Pay Per Click (PPC)

In order to improve your online marketing performance after you have launched your website, you may want to consider investing in paid advertising models. After all, inbound marketing will only let you rank to a certain extend. To go beyond that, you will need Pay Per Click marketing methods. To begin with, you will need an effectual roadmap and plan to help you get started. Your goal should be to optimize your pay per click efforts, so your budget can be maximized. The keywords you select will hold the secret to your success here. Tools such as keyword planners can help you identify which keywords are pertinent to your customer base and what they type in when conducting queries on search engines. The AdWords Keyword Planner is one such instrument that you can utilize. Try to go for a healthy mix of keywords with a high and low competition degree and search volume. Social media ads can also help you increase your pay per click results.

Content Marketing

Writing content that is keyword-intensive, engaging and informative will definitely bring in website traffic. Your audience will not only grow through paid searches but organically as well. Content marketing is about creating awareness and educating your target audience. It is not a sales method. The aim is to create a visitor base that tunes into your website regularly for content and relies upon it as well for informative purposes. This will help you establish yourself as a market leader and win your customer’s trust as well.

Social Media

The power of social media is not to be underestimated. It is essential that your brand have a presence on major social platforms such as Twitter, Facebook and Instagram. It allows you to customise your brand for your target market and to interact with them directly. Create a two-way channel path of communication between you and your customer. Not only will it translate to long term brand loyalty but get you a deeper insight into your customer base as well. Clearly state the nature of your business, your opening hours, your map location and add your website link as well.

There are a myriad of social media marketing strategies you can adopt: but remember it depends on your overall business and marketing objectives. Kick off your journey on social media by re-sharing content generated by others from authentic sources. Remember that it should be relevant to your enterprise as well as capture the interest of your audience. Or go an extra mile and be adventurous: create your own content. Once you have decided your content methodology, do answer any queries or questions posted. If you get a bad review, don’t ignore it- answer it and use it as a way to improve your operations. Getting a two way conversation flow will help you win your target market’s trust – a dream value sought and chased after all marketers. Subscribe to groups that your ideal customer is part off and follow what topics are trending or generating the most momentum in terms of interest and engagement. Offer advice and recommendations on such forums. Direct sales pitches are considered as total turn offs by customers nowadays. Be brief and honest in your communication. Share information by linking to other sites, not just your own. After you have developed a strong social footprint, you may want to think about investing in social media automation tools to streamline your social media operations.

Who isn’t endeavouring to grow their number of Twitter followers? It is a diamond pool for business with its crazy statistics. With over three hundred and ten million active monthly participants, Twitter is a large, vital pillar in the global social media platform. Over eighty percent of its users have “tweeted” a brand’s name at least once.

This tiny blue bird allows you to hit countless targets with one stone as it serves multiple purposes such as allowing you direct access to your customer base, letting your followers stay in tune with your news/updates, and facilitates business development for your service by generating possible leads.

You can also slowly and gradually build relationships with influential bloggers and collaborate with them as well. Now you must be wondering how you can tap into Twitter’s magic. Well, let us share some of our own strategies that will expand your Twitter presence.

Write a Kick-ass Bio

You have a hundred and sixty characters to lure in a potential follower. Therefore, utilize this space effectively and write an incredible bio. Apply keywords that are relevant in your area of expertise to latch on your target market. Let yourself shine and highlight your principles-what your values are and what you believe in.

Avoid the usage of generic phrases and jargon that people may not be attracted to. Feel free to be a little humorous as that always bring in the big catch and enlist any accreditations you have achieved or earned. And of course, the awesomeness of hashtags cannot be ignored as they will show up in general Twitter search and bring your ranking up. However, remember to not over do it as you don’t want people to think you are a spam account.

To help yourself figure out how to write a kickass biography, ask yourself what your specialization is. Brainstorm and evaluate what hashtags you wish to be associated with. Think of the kind of target market you are trying to appeal to and what it may be searching for before deciding your hashtags.

Create Targeted Lists

Dividing your audience into lists will help you narrow your goals and generate content accordingly. We recommend the following three lists:

• Prospectives: these are the individuals you are trying to win over and get them to follow you.
• Customers: these people are already part of your follower base and your protected, clandestine asset so as to not allow competition to access it
• Domestic and global influencers: these will be Twitter accounts with a massive following that is relevant to the nature of your brand or service 

Share your story

Transform your Twitter account into an engaging narrative of your story and business. It is an art form that is still appreciated by people today and will get them to follow you. Humanize your corporation by forming an emotional bond with your network of followers and post details that your target base can relate too. For instance, share small moments of your day: a victory in the form of a new account, a birthday work-lunch, late working dinners (to show your commitment) or even a light-hearted moment of your colleagues sparring with pens.

Tweet Away

To maximize your social reach and engagement potential, the secret is to tweet and tweet away. It is imperative that you interact with your followers and other accounts to build your footprint in the world of Twitter. Of course, this will require a decent amount of energy and time. Incorporate value added content that could be inspiring or educational. As long as it resonates with your target market, it will be more likely to boost your sales revenue.

Collaborate Openly

Now when we say to collaborate openly, we do not mean to join hands with just anyone. It is meant to be with people who are pertinent to your market and your brand portfolio. This could build relations with a strong influencer or a fellow operator in your industry.

Seek out firms that deal with the same kind of customers that are attracted to your product and see how you can work together. Ideally, the entity you contemplate to construct an alliance with should assist in increasing your clientele, not be an impediment in the form of direct competition.

For instance, if you are about to launch a gym, try to get in touch with a well-to-do Youtuber who has a massive subscription who makes training and exercise videos. Tell him you would like to do a cross promotion and will showcase his videos in your gym as well as on all your social media channels. In return, he calls out on you on Twitter and such as a recommendation. This way, you will gain access to a market of fitness enthusiasts-a good handful should be residing within the vicinity of your gym.

Content is King

The essence of content cannot be emphasized enough as it loops in your target market and increases your following. However, the challenge with Twitter is that you only have access to one hundred and forty characters to make your pitch. If you are sharing a link, the trick is to shorten your URL. Make your tweet short, succinct and as sweet as possible.

Run A Contest

Contests are always a fun and effective tool in increasing your numbers on your Twitter profile. You do not need to offer an Iphone X as a potential prize. Hey, if it is within your budget, go for it! However, if you are just starting out on your business journey and have limited access to funds, then something as simple as a branded keychain or a $30 voucher for a massage will entice a lot of interest. Come up with a small description about the contest and get people to share it by “retweeting” it. This will keep costs down whilst providing an incentive to prospects to engage with your and your account on the hopes to win the prize.

Advertising on at least one social media platform is almost a necessity these days, with many people getting all of their news, entertainment and brand engagement from sites such as Twitter and Facebook. Unless it’s only targeting extremely local consumers or supplying other businesses in the area, a new company has to at least make an attempt at launching a social media account or campaign, both to market their products and enable swift, universal, open contact with their customers and consumers.

This isn’t just restricted to brands and companies that operate entirely on social media. Businesses like Victorian Plumbing – who primarily sell bathroom suites and bathroom tiles – maintain a presence across several different social media platforms, regularly posting on each of them to keep in contact with the different consumer bases they’ve built up in different corners of the internet.

Using them as an example, however, makes it obvious how they’ve managed to do so well with only one or two subjects to make social media posts about.

Variety and Convenience

First of all, Victorian Plumbing have made sure to vary their content depending on several factors – each of the sites they use for social media is intended for a different audience and purpose, and by making sure each piece of content is personalized for the site it’s going to be posted on, the company is making sure that easy of their audiences is getting relevant and unique content.

For example, the company’s Instagram account is mostly pictures of Victorian Plumbing’s products in various different designs and themes due to the site’s focus on single-image-limited-text posts. This gives all of their social media platforms more individual focus on a different aspect of their business, rather than simply being general shared content or simply a series of links to another website.

Another major success for Victorian Plumbing is the atmosphere they build around their brand – rather than having a very corporate look and feel, their social media content has been produced in a way that can only really be described as “convenient” – promotional images almost always clearly display products on offer in an environment that shows them to scale, and the captions that go with images of completed bathrooms avoid over-praising or exaggerating their products, being more descriptive in nature as a result.

Both of these have the combined effect of making their social media more of a ‘showroom’ than anything else – which is likely exactly why customers will follow them in the first place.

Customer Focus

Their customer service, whilst prominently displayed on their website, also extends to social media platforms as well. On Facebook, the company responds to any queries with links to product pages or articles containing useful information, and post questions directly to their customers about which products or designs they like most out of a certain set, allowing them to gather informal feedback whilst also interacting with individual followers and consumers.

On Twitter, the company takes an even more direct approach, getting in contact with anybody who mentions them in a complaint or query. They even allow customers to message them through the site themselves, either to contact customer service or just inquire about a product

Beautiful & functional! This gorgeous traditionally-inspired bathroom features a wash stand basin, bespoke bathroom side cabinet and of course that stunning pattern tiled floor. #BathroomDesign #Bathrooms pic.twitter.com/pCPyHZPSPX

— Victorian Plumbing (@Victorianplumb) January 24, 2018

This kind of customer-focused content and account management is a must for many companies who are hoping to build a strong social media presence under their brand, but you’ll often find that many companies end up neglecting at least one platform as time passes. Luckily, Victorian Plumbing have managed to avoid this, presumably by building up a faithful consumer base on each of their social media sites that constantly interact with their content, meaning that each social media platform is a valuable source of potential customers.

This is a key point of social media marketing – you need to build an audience first and foremost, since owning and posting on an account is free whereas attempting to advertise can quickly sap away a budget if nobody is there to see said advertisements.

Accessibility

Another key point that can be taken from Victorian Plumbing’s strategy is the centralisation of their social media accounts – all are easily accessible from their main website no matter which page you’re on, and some of the sites even link to each other – for example, their YouTube channel’s ‘about’ section has links to every other social media account they currently run, as well as a business email for inquiries.

This kind of accessibility means a lot when your brand is being spread across different sites with different audiences, since it enables them to see all of your content at once – taking a ‘cross-platform’ attitude towards social media marketing not only expends the potential customer and consumer base, but also means increases the number of opportunities for free advertising via customers sharing or reposting content to their followers, and the potential for content to go viral or expand past it’s expected ‘limits’ and become an accidental – and completely free – advertising campaign.

The reality of marketing your startup is quite brutal.

Great product? Amazing design? Wide audience scope? – It’s all for nothing if there’s no one looking at it or using it.

On the other hand – you’ve got your marketing campaigns nailed, social worked out, email marketing perfected – but if your product is useless, it’s still going to go down the pan.

Starting up is a balance – with your time, energy and effort needing to be carefully split between developing a great product and putting it out to the world effectively. We can’t help you with the product (otherwise we’d have already done it!) – but we can help you put some solid foundations in place to make sure your marketing isn’t going to let you down…

1. Your personal brand influences your business brand

Here’s an interesting thing you might not have considered…

You’ve already done a heap of marketing for your business. It’s right there on your LinkedIn, Facebook, Instagram, Twitter and Google+ profile. Along with every forum post that can be associated with you, blog comments, Reddit comments… and so on.

Oh, but you weren’t marketing? Those daft jokes aren’t meant for business?

Tough luck. You’ve left your digital footprint and now it’s part of the business you’ve put your name against. It’s easy to find out who you are – and tie you, rightly, to your business. People really do go out of their way to test your credibility by doing so.

The good news is, you can have a tidy up and present a footprint that’s perfectly aligned with your brand – but you’ve got to understand the principles or personal branding if you want to make it work for you.

Essentially, you need to know your audience. When you know it, you need to create some values and principles that convey the message you want from your brand to your audience. Once you’ve cracked that – you’ve got to live it.

Remember when Twitter was for stupid jokes and Facebook was exclusively for pictures of your cat? Yeah, well, those days have gone – social media is now for selling yourself – the biggest ingredient in your business brand.

1. Create brilliant (and diverse) content

Creating good content is absolutely essential if you’re going to establish some strong foundations in online marketing.

To some degree, it’s easy to create a personal brand – social media gives you the mouthpiece, then you can decide on your values and flesh your personal brand out with whatever’s needed.

Creating a business brand is a little trickier though. The messages can’t be quite so overtly delivered – you need to be seen as putting out the right messages – but instead of out and out self-promotion, you need to offer value.

Offering value’s easy to some degree, you can talk about the gap in the market your product is filling – and explain why it’s beneficial for your customers to plug that gap with your product – but, when the USP is covered, some brands will then struggle.

This is when you’ve got to get smart with your content. Remember, you’re casting your net wider than just you and the easily won customers. You’re going to need to reach deep into your desired market and think about what’s going to draw those harder to find customers out.

The answer? Well, that’s going to be fairly unique to you – but there will be some brands like you doing it well already check out Atlas Ceramics for example– and there are talented writers and agencies out there who’ll help you get imaginative…

1. Practice exceptional customer service and interaction

This might seem like an obvious step – but it’s one that an astounding number of startups fail on:

Respond to the people who are contacting you online.

Startups have this tendency to be on ‘transmit’ constantly – create the content, share the content – ad infinitum. But, what use is all this great content if you’re not engaging with the people who are sharing, reading, commenting and so forth?

Talk to people – it puts out some really important messages to the people who are looking at you. Firstly, you’re a company who takes customer service seriously – which instils an enormous amount of confidence in people who witness it. What’s more, you’re a company who’s there, present, passionate. People like it when it looks like a company cares about them and what they’re saying.

It’s not just a warm tingly feeling you’re giving people either – you’re directly influencing your conversions and business conversations. If you’re getting back to people within 2 hours of their initial enquiry, those customers are 34% more likely to buy from you, 43% more likely to recommend you – and 42% more likely to shout about how good you are on social media.

Miss that 2-hour window? Think it’s okay to leave someone hanging for a couple of days? Think again – a negative experience with a company on social media leads to over 50% of people considering themselves ‘unlikely’ to spend with you ever again. You’ve been warned.

1. Understand that your website should look great

It used to be that opening a business meant having a solid business address or a pretty shop front – now it means making a big impact with your website design. It’s easy to cut corners here – especially if you think no one’s going to be looking for a while, but in reality, you want to get this right first time – and grow your site from a really solid beginning.

Be careful that you don’t look at your website as simply a means to communicate what your company does – it’s so much more than a CV or resumé. Your site is a place to engage people’s emotions – like all the very best marketing does.

There’s some emotional engagement in every purchase, even if you’re a B2B product. Think about what your customer wants and build your site around the emotions that will go hand in hand with that. Does your product save time? Is it a touch of luxury? Is it just 100% function? It really doesn’t matter – find a designer that’s as much about psychology as they are about crisp design and your site will really start working for you and the brand you’re establishing.

The URL and domain name plays a particularly big role when it comes to search and your brand.  As well as being the destination your visitors will go to find your business and content, it also impacts the search visibility which is why many people searching for domains visit trusted sites such as serpchampion.com/buy-expired-domains/.

It is true that there are many more domain options available nowadays, but there are still the same tried and tested practices you should implement if you want to have the best success.  Perhaps you feel a little intimidated or overwhelmed by the amount of choice there is available when it comes to domain names. 

While we understand this, we want you to feel confident that you can make the best domain name choice possible, and have put together a list of our 10 tips that will help you achieve this.

Always Begin With Your Keywords

Spend some time brainstorming ideas, before you even log into a domain registrar.  Have at least 3 to 4 of your main keywords in mind when you are doing this – these phrases/words should define simply and coherently what you do or plan on doing.  Mix and combine them in various ways to see what makes sense and looks best.  Rather than forcing this process, allow it to develop naturally.

For instance, if you are starting your own fishmongers, the associated words that you would want to use would be fish, city, fresh, line caught etc.

Make Something Unique

See your domain as being a vital part of your brand.  It is important that it stands out as being yours and yours alone.  Avoid having domains that look too much like other popular brands and businesses as this can cause a lot of confusion. 

On the other hand, you should exercise caution to ensure you are not being too unique for your own good.  You can get yourself in a lot of trouble if you tried to force a strange spelling of a commonly used word. 

A famous example of this is the site Flickr.  When the domain was first established, they didn’t use the standard spelling of that word and it is possible that they lost traffic as a result.  The real sting in the tail was the fact that they had to purchase the domain with the correct spelling to ensure that they didn’t lose any more traffic and have that redirected to the main domain at Flickr.com

Always Go For A Dot Com

There is nothing that is better than a .com URL and if you are genuinely serious about creating a long-term brand, you need to make sure you own a .com or the TLD that is the equivalent for the country your target market is located. SERPchampion has a great selection of these on their site. 

The main reason why this is so important is your users.  There are hundreds and thousands of TLDs out there, but it’s .com that still commands the most trust and respect.  It is common that many people using the internet do not realise other TLDs exist and they could be reluctant to click on a site with anything other than .com at the end.

Make Your Domain Name Easy To Type

As a simple rule of thumb – if you find your URL difficult to type, your users will too and won’t bother using it.  Long URL strings and words that are difficult to spell will only frustrate your target audience.    Although it can be great to have a nice sounding word or a long URL, if this hinders the experience of your users, you will lose out in the end.

Make It As Memorable As You Can

Marketing and promoting via word of mouth is still the most effective method.  Therefore, it is crucial that you make your domain name as memorable as you possibly can so that you can help the word about your brand spread faster.  It won’t matter how excellent your website is or the products and services are that you are offering, if they can’t remember your domain name, they won’t be able to go to your site.

Make It Short

Following on from our tips for keeping your domain memorable and easy to type – the shorter you can make your domain name the better.  It also enables more of your URL to look better on offline media and marketing tools such as business cards and more of your URL will show in the SERPs.

Set And Meet Visitor Expectations

Figure out exactly what the expectations you want someone to have when they read or hear your domain name for the very first time.  If they are unable to grab exactly who you are and what you are trying to do, then you are in trouble. 

While the quirky sounding names like Trivago, Google and even Amazon sound really awesome – a lot more branding and marketing is involved in making them successful.  That is especially true when you compare them to simpler and more direct sounding domains such as Overstock.com, Homes.com, and even the Nytimes.com.  All of these domain names tell you exactly what to expect from the site before you click on them or type them out.

Build Your Brand

If the above step doesn’t help you to find a great domain, use your branding to set your business apart from the rest.  Additional value can be added by using a unique name.  It is important to remember though, that because of the need to build your brand, you will not gain traction as quickly as you would using a more simple and direct domain name.  When it is done correctly though, it can be much more successful in the long run.

Don’t Succumb To Passing Trends

Something that is trending right now, won’t necessarily be trending in a year, month or even a few weeks further down the line.  You can easily find yourself heading down the wrong road by copying something that is working for someone else.  Keep away from using a lot of numbers, hyphens, and strange spellings; instead, as noted further up the page, make it memorable, easy to type and simple.

Use A Domain Selection Tool

Brainstorming isn’t for everyone and sometimes it can be hard to get those creative juices flowing.  When you find yourself in that situation, use a domain selection tool to find the domain name that is right for your brand and business.  NameMesh and DomainsBot are two of the tools you can use, but remember to refer back to the rest of the tips in this article even when you are using these kinds of tools.

Twitter is many things to many people, but it can’t be denied that in the business world it’s a powerful brand marketing tool that any business should invest in. But setting up a Twitter account is just the beginning you actually need to use it and by use it I don’t just mean post a tweet every now and again.

Well actually that’s a bit of a lie you will need to post tweets, after all, how else are you supposed to use Twitter, but it goes far beyond that. Before we take a look at some dos and don’ts of using Twitter let’s get inspired by taking a look at brands and businesses that are masters of it.

Few people realise just how difficult using Twitter can be, they might have increased the character limit, but you still don’t have a lot of space to get your brand message across. But it can be done and there is a real art to using Twitter. So, let’s see what they can teach us shall we?

Starbucks

The coffee giant might not be a stranger to controversy, but it can’t be denied that they are incredibly savvy when it comes to social media. There are many examples of Starbucks expertise when it comes to using Twitter but by far one of the best is during Christmas 2015.

After revealing their new Christmas cups Starbucks faced some backlash because the cup was just plain red. However, quick to turn a negative into a positive Starbuck’s utilised Twitter (and other social media platforms) to showcase the cup in many different ways and even showcasing how it could be customised.

Rather than shy away from the debate Starbucks embraced it and engaged and conversed with commentators. They didn’t just stick to comments and images either they used videos, gifs and much more.

Etsy

With millions of followers Etsy is certainly a popular account to follow and for good reason, it knows its audience and how to perfectly showcase their brand. Etsy knows it’s not a shop in the traditional sense, so it doesn’t approach things in the same way it’s a little more creative and fun with how it tweets.

It’s also more likely to retweet content and converse with followers (which is always a big plus on Twitter) and you get the sense that they don’t take themselves too seriously. Another great part of Etsy is how it caters to all of its audience.

It doesn’t just focus on crafts for woman or children it focuses on a wide range of people and usually ties its tweets into big events or public holidays. Etsy is the perfect example of a brand that as developed alongside social media and they have an amazing mastery of it.

Nicholson Original Gin

Going back to the world of food and drink now Nicholson Original London Dry Gin is a recently revived company but also one with a long history. Despite only relaunching this year the Gin brand as shown some clever social media savviness and I think it’s one to watch in the coming months.

Nicholson Original London Dry Gin’s audience is focused solely on adults and the way it engages its audience on Twitter is particularly impressive. With frequent retweets and regular postings, they also use a wide array of different media including videos and gifs.

Subway

The sandwich giant isn’t just a popular place to eat it’s also a great representative of how to utilise social media. The first thing you’ll notice is the use of colour the Subways account uses the same colours as its restaurants with green and yellow being the most frequently used colours.

This shows they place a great amount of importance on consistency which is essential if you want to showcase your brand effectively. They also regularly use animated gifs and other media as well and there is a certain pattern to their posts.

They often use just one hashtag which relates to their main message, they don’t always do this, but it does help make their Twitter feed more clean and orderly. While also helping ensure they get their message across.

Amazon

Is there anything Amazon can’t do? Their social media accounts show they have a great understanding of social media and they use it not only to engage with customers but to also keep them informed and showcase the other areas of their brand.

For example, they use their Twitter feed to advertise their blogs, they also have a sense of humour and a very consistent design theme. The colours of black and orange are used a lot which helps tie everything together.

What Do These Brands Show Us?

So, now we’ve seen some examples of how these brands can utilise Twitter we have to ask ourselves an important question, don’t we? What do they teach us about using Twitter? You’ve no doubt noticed a few patterns haven’t you so let’s break it down.

Consistency – By far one of the most important areas for you to look at when it comes to your Twitter feed is consistency. You need to ensure the colours you use tie into your brand, your message and that the way you converse with people is the same.

Humour – A sense of humour will go a long way on social media especially on Twitter so make sure you don’t always take yourself too seriously.

Regularity – Don’t forget your social media pages you’ll need to post often especially on Twitter because your customers will use it as a point of contact, so try not to leave them waiting too long.

Mixed Media – You can post all kinds of things on Twitter images and photographs are great, but you can also utilise videos, animated gifs and much more. You can also use it to showcase other areas of your website like your blogs.

Engagement – If there’s one rule you need to follow it’s to use your Twitter page to engage with your audience, this includes direct messaging them, retweeting and much more. 

You probably won’t see much activity on twitter from the multitude of online gambling and Casino sites that are so prevalent on other marketing channels, both Digital and above-the- line. Why is that? – as they seemed to be avid users in the early days of the Twitter Phenomenon.

The anti-Social game

Some people are ashamed to admit that they enjoy a spot of online gaming or gambling. In a market that has had its fair share of bad PR it’s not always the easiest thing to admit condoning or supporting. Consequently, many people admit to not bragging about their slots gaming activities on their social channels – it’s almost like it’s become a dirty little secret, and the market has evolved because of this. Let’s be honest if you don’t get any validation in your online activities, and the “likes” and “favourites” get harder and harder to win – then eventually you are going to get disenchanted. Thus, the gradual desertion of Casinos from the Twittersphere as they realised they were increasingly operating in an echo chamber with little support from their user bases.

Social Versus Loner

Online gaming is, by definition, a solitary activity – in that is generally something that you do alone on your phone or tablet or whatever and it’s you against the slot machine or table game. In turn, this means it something that, if you wish, you can keep private about your life, and again this reduces the propensity to want to broadcast it online.

However, there is a starkly different parallel that can be drawn with another part of the gaming market – bingo. The bingo market is proudly active on Twitter and markets itself as a “social” game. One where chat and social activity is common and boasting of your wins on line is actively encouraged and also common place. Indeed the Bingo operators go out of their way to push the social message and this then dictates their social marketing policy which has to reflect those values.

Form following Function

The paradox here is that Bingo games are actually, form a pure fun-for-value quotient, much less efficient and indeed far less rewarding than many heavily regulated Casino sites. Scott Manford , the CEO of Wizard Slots, one of Europe’s leading online Casino operators, says ; “We are looking hard at Twitter again and trialling a number of new marketing methods to utilise social channels. We think it’s a process of re-educating the market of social gamblers that on-line casinos often offer far better payout ratio or “Return to player” amounts than equivalent Bingo sites. Indeed we are tested and audited to ensure that this is the case, and so we want our players to enjoy their gaming and share that experience”

iGaming Social Re-emergence

So does this mean we are going to see a re-emergence on Twitter of Casino and iGaming operators and their affiliates? It undoubtedly the case that some Casino sites are very well supported and drive a large following, but, and it’s a big but, can they convert that loyalty into a transparent and visible Twitter base. The jury is still out on that one and a lot will depend upon how each site interacts at a social level with its user base.

If the best Casinos can get their users to Tweet about them and actively support their own Tweets , through the use of targeted promotions and bonuses then they might just make enough traction to start using this channel as an intrinsic part of their holistic marketing strategy.

Time will surely tell.

Twitter isn’t the only social media website you can use to share links for your business but it’s by far one of the most useful sites for link building. But there is an issue with it namely the success rate, for link builders, this isn’t going to be a surprise, after all, it’s well known that building links online is pretty difficult.

Plenty of people might mention your businesses or its services but getting them to actually link it back to you, thus building an actual link can be very difficult. But with some practice, you can reach out and successfully get people to include a link to your website if they’ve mentioned your business in any way.

You’re never going to have a 100% success rate, does such a thing really exist anyway? But you can still succeed in building quality backlinks to a professional website. So, if you spot a place you’ve been mentioned on Twitter but don’t see a link to your website in return don’t worry you can still get it. Let’s look at some of the many methods you can employ to get those all so important links.

We recently had a chance to sit down with a few SEO experts in Glasgow and they were happy to share some of their top tips on how to use Twitter as part of their SEO link building strategy.

The Personal Touch

No there are no flowers, chocolates or thank you cards needed for this one, all you need to do is use the writer’s name in your message asking them to link you. After all, doesn’t using a person’s name make them more likely to help you? This might not always be possible if the content that mentions your business doesn’t have a writer’s name attached but if it does simply asking by name is always going to be beneficial.

Link For Link

Some may think that a link for a link is a bit cheap, but remember just because your business is mentioned in someone’s content doesn’t mean you’re owed a link, does it? It would be great if everyone who mentions your business linked back to you but it’s just not going to happen, so there’s nothing wrong with offering a link for link deal. By offering the writer/ business a link in return you both get something.

Check Things Through Carefully Before Asking

Before you get Twitter fired up and send off a tweet to ask for a link make sure they haven’t already included one. You could be linked in text other than your businesses name or appear in the anchor text. Nothing is more embarrassing than asking for link when you’ve already got one and not noticed it. You should also make sure you’re asking the right person, many sites employ freelance writers after all.

Compose Your Message Carefully

With so few characters to use you’ll have to pick your words carefully, but one thing you should always avoid is asking straight out for a link. This is likely to come off as rude and will make it more likely that your message will just be ignored. Make sure you complement the piece first and then ask nicely for a link.

Share The Content

This is one that should be obverse but in the heat of the moment, it’s easy to forget it. Always share the content when asking for a link and if the writer asks you to share the content again once the link is added well why not do it? It’s cliché but everything is better when we share, especially on Twitter.

Don’t Overdo It

Asking for those missing links (no pun intended) is important but you shouldn’t devote your Twitter feed to it. Yes, if you’ve spotted plenty of mentions without links it might be tempting to just start asking everyone one after the other but that isn’t going to look good on your page. So, make sure you break it up when you’re asking people, don’t devote your whole Twitter page to it.

Give People Sometime To Respond

You’ve spotted a great mention on a professional website that you know lots of people will see so you ask for a link and then don’t get a response! We know it’s not a pleasant feeling especially if you’ve been waiting for more than 24 hours with no response but try to be patient.

Don’t Be Afraid Of Asking In A Private Message

OK to use official Twitter lingo I should say direct message or DM shouldn’t I? This is a great approach to use if you’ve asked before and not received a response (make sure you’ve waited a while though) and to avoid filling up your page with requests for links.

Don’t Just Stick To New Content

When you see your business’s name mentioned ignore the date! Well at least within reasons if you see a mention in a piece that was written five or more years ago it might not really be all the relevant anymore. But don’t just focus on new content, if you a see a piece that is a year or two old and is still relevant then you’ve got nothing to lose by asking for a link, have you?

Make It Easier For The Sharer

Remember the business or writer you’re asking or politely pleading with to add a link might be writing a lot of articles a day. So, make the editing process easier for them by linking the article you would like a link adding to in your message. This will make it easier for the person you’re asking to find the article you’re talking about and will make adding the link much quicker and easier.

Build Your Own Links

OK, this one is a little different you’ll actually be trying to make someone create content and link back to you. Find another business/ company that targets the same audience as you (just make sure they’re not a direct competitor) and then build-up a friendly relationship with them on Twitter.

Once that’s of the ground contact them privately and work out a deal to promote each other in some content and link to each other. Yes, it’s similar to link for link but on a much bigger scale, it’s a time consuming process but building successful business relationships can really help your business thrive and it’s a great way to improve your link building. 

If you’re a small business owner, decision maker or manager – then there’s little question about whether or not you’d like to see your business grow.

As 2018 approaches, so do new and developing areas for your business to expand into. Sure, there are universal fundamental truths about how to grow your business generally – but if you want to rocket your growth on the back of what your customers are looking for right now, you won’t go wrong by adapting your business to account for some of these trends…

Do social – and do it well

Here’s a stark truth – Facebook probably holds more data about you individually than most companies hold about all of their customers combined.

Social media isn’t about talking to your friends – it’s about harvesting masses of data so it can be used to retarget you – offering the best service to paying advertisers.

If you’re one of those advertisers, you can give yourself a massive head start by nailing your presence on the platforms you choose. Let’s carry on with Facebook as the example:

You start your page, you gather a few likes by putting out a few comments and doing a little advertising – but really, what use is that tiny cross section of your audience? Probably not a lot. So, with that in mind, you need to maximise your social presence and naturally build your following. Every time you add someone to that ‘likers’ list, you give Facebook more data to work with when it establishes your target audience.

Combine your demographics with Facebook’s algorithms and you can watch your advertising relevance go through the roof.

Get blogging

Remember someone telling you the customer is king? Well, it’s shortly going to be 2018 – which means they’re now wrong. Content is king – and your customers agree.

You can provide the slickest, best service in the world – but unless you’re offering value, you’re going to struggle getting into people’s consciousness for them to convert to being someone you can wow with your service.

2018 will demand, more than ever before, high quality, readable and informative content. Make it about subjects your customers want to consume, write it in a style that’s easy for them to read and let them easily share it to their own followers and readers.

Shoot video

Okay, perhaps we were a little hasty to crown content as being king in 2018. The regal crown still belongs to Google of course – and while Google loves great content, it’s also got an increasing fondness for video – a fondness your customers share.

The power of video is increasing virtually daily. You must have noticed auto-play sneaking into all your feeds? It’s because we love consuming video – it’s at a nice pace, it’s concise, we can make great judgements based on what we see – and ultimately, we don’t have to go trawling through numerous sites and thousands of words to find the info we want.

Also, 60% of consumers opt for video over any other form of content – so the message is clear: Shoot video, blog with embedded videos, support your customers with video and build video into your email marketing. If it’s what the people and the king want – who are we to act otherwise?!

If you dont have video on your website then this may be something that you would want to consider adding, if you dont have the technical skills in-house to do this then you could work with an agency such as Think Zap which are one of the top Glasgow web design companies.

Bring data to the table

When you get a ‘gut feeling’ about something it’s data that’s informing your brain.

You might not think it is, you might think you’ve got a 6^th sense that means you’ve just got a good feel for business things, but honestly, science says you’re wrong.

What you’ve actually got is a massive unconscious part of your brain where all the data you’ve ever encountered is stored. This data seeps out – meaning that trends, predictions and other seemingly psychic market intuition is actually being formed by experience and knowledge – just not the same stuff that’s written in your notepad.

So, instead of just bringing your slightly leaky unconscious to the boardroom table, you should also bring the actual data. Drag it in from everywhere, your sales processes, your CRM systems, your marketing funnels and conversion rates, customer profiles and demographic information, Google analytics – and so forth.

It might take some interpretation – but this is going to be time extremely well spent. Hiding in the data is an area where you’ve never considered scaling up or changing your practice – do it in 2018 and let the maths deliver the results.

Email marketing

Okay, email marketing is hardly going to be a new trend for 2018 – but we’re not just talking about new tech here, we’re also talking about smarter and more productive ways of using current growth methods.

If you want to be virtually guaranteed to get through to your customers, email is the golden ticket. Social targeting might or might not get to them and cold telephone marketing is likely to turn them off, so email represents a nice middle ground – you’ll reach that person – but you’re doing so in a non-invasive manner.

Instead of going in with a ‘buy me now’ call to action, email in 2018 should be used in a similar way to your blog – a means to provide your customer with great and informative content – but in this instance, delivered right to their inbox.

Next time you log into Mailchimp to design your 2018 campaign, check for aggressive sales pitches and strip them out. Think more about expanding your mailing list and offering more value – and watch your following and click-throughs grow.

Cater for mobile users

So, mobile is our final tip – but we’ve put it here strategically, knowing that you expect us to save the best until last.

And you’re right, catering for mobile users is the way forward for growth in 2018 – not only that, but it’s the foundation stone for everything else that’s on this list. If you forget mobile – you can forget about explosive growth.

The real message here is to view mobile as the standard way that customers are going to interact with your brand – from accessing your site and viewing your video to making payments and seeking customer support.

Ask yourself, do you have any services that would be more accessible as an app? If not, could your site design more resemble the app functionality customers are coming to expect? Consider how customers interact with you – and make sure that as 2018 develops, so does their ability to do it with mobile.

Working from home for many people in the social media industry simply means finding a corner of a room that you can pop a desk in and call your own. For other, luckier social media people, they are blessed with actual office space within their home. A place that they can go to when they need to focus and also make a space that will bring out some of their creativity or business ability.

The thing with home offices are that they can be a little on the plain and boring side. That is why plenty of people turn to gadgets in order to transform the space. But which are the best gadgets for your home office and what makes them so special?

Clip on cup holder

Are you a bit frightened to place a cup of liquid anywhere near your laptop or other tech? Well, this cup holder is going to be just what you were searching for. It clips onto the side of your desk with ease and securely holds even a super sized latte without you worrying about it getting knocked over and ending up everywhere!

Motorola Baby Monitor

One of the biggest benefits about working from home is that you can balance your time between working and looking after your family. One of the handiest gadgets for those that have little ones has to be the Remote wireless video monitor mbp36s.

A video monitor, it allows you to not only listen out for your little one but also watch them on screen too. Ideal if you are trying to cram in some work whilst they have a nap.

Cable Clips

Do you have a lot of cables floating around in your office? Find that they can get tangled up, go missing or simply trip you up when you are trying to escape? If this is true then you might want to try out cable clips. Cable clips take your USB cable and slot it securely in place, it can then be attached to a desk, or any other surface, and won’t fall out and cause a nuisance.

A mobile desk

Are you not lucky enough to always get to use your office space? Is it shared with other people in the family, particularly during weekends or school holidays? If this is true for you then you might want to invest in a mobile desk. Mobile desks are fully portable meaning that you can take them wherever you want to and they are also comfortable for you to sit at too.

A desk tidy

Find that your desk is getting a bit messy? Not someone who finds organisation easy? If this is true for you then perhaps you need to consider investing into a desk tidy. Not only are there plenty to choose from meaning you can get one which is the perfect style for you, but you can also be sure that you are going to have a beautifully neat and tidy desk too!

A noticeboard

It may seem incredibly old school in a world filled with tech, but there is something rather useful about having a place to pin any important letters, notices or memos that you need to keep in mind. A noticeboard is not only great for business use, but you can also have some pictures or drawings pinned up too, all of which gives you a bit of a push to remind you why all this hard work is worth it.

A tablet or phone stand

Chances are that you will have a mobile phone or tablet that you will need to have close at hand whilst you work. Why not invest in a table or phone stand? Not only will this give you a place to put your gadget without you worrying where it is, but will also mean that it is not right under your fingertips, tempting you to surf the net or look at funny cat videos on YouTube, when you should be working.

A decent sized water bottle

We all need to make sure that we drink plenty of water, but this ca be hard when we work from home and don’t have as much of a reason to get away from our desks. A great way to try and up your water intake is to buy a decent sized water bottle. This means that you won’t have to get up as often to get more water, but still means that you will be getting enough liquid.

A lamp

Whilst it might be the last thing that you want to do, plenty of us find ourselves having to burn the midnight oil when it comes to working from home. If you find yourself working late at night, then you are going to need to make sure that you have some good quality lighting behind you. A lamp is a great way to make sure that your space is illuminated enough and keep your eyes from straining.

A mini shredder

Depending on the industry that you work in, it can still be important to think about how you dispose of some of the confidential information and documents that you may have access to. This is why a mini shredder may be a great addition. It makes sure that all confidential information is kept just that and protects you from identity fraud as well as mishaps surrounding your customers data.

Setting up a home office can be a lot of fun, particularly if you are looking for some handy gadgets that can make life that little bit easier. Why not try out some of the great ideas in this list and see if it can make a difference to your space and how you feel about working there?

It’s widely acknowledged that social media is at the cutting edge of online marketing – especially given the speed at which the various platforms develop their targeting possibilities. Not only that, but 92% of customers trust social media and word-of-mouth advertising above any other form – so getting it right can mean a marketing revolution for your organisation.

From a quick glance at Twitter you can see how the big companies are performing – and it’s usually extremely well – little surprise considering they have armies of marketing staff who can power their brand throughout the day.

But what about the less prevalent industries? For example lets say you’re an IT Support Company based in Glasgow.  There’s some great use of Twitter out there – especially when it comes to communicating with audiences. We’ve had a look at how some of those industries are making waves:

Manufacturing an Engineering

You could be forgiven for thinking that in a landscape dominated by celebrity and leisure brands – the world of manufacturing and engineering wouldn’t find much of a foothold – but you’d be wrong.

Some of the world’s foremost engineering and manufacture companies are using Twitter as well as the celebrities – although obviously to a different audience. Generally, the most read and re-tweeted information is based around industry news and research in the sector.

Both manufacture and engineering are driven by heavy research on the most recent and relevant techniques and processes – as such, a good company account in this area generally looks like a flick through an industry journal. Twitter offers something that a journal doesn’t though – conversation, so where a journal or professional magazine is cast aside after reading, the interactions following a good industry tweet can inspire conversion, networking and company ideas for days to come.

Finance

If you’re thinking about any IT interface being used by a finance company – it’ll probably only take a split second for you to move your thoughts to security and data protection. Of course, finance companies have to be careful when interacting with customers on Twitter – but that doesn’t mean there isn’t a huge amount that can still be done.

An increasing number of customers want to be able to communicate with their bank online and in real time – and the best financial organisations are making it happen. What’s more – they’re using Twitter to jump on negative publicity before it spirals – a wise move in the viral world of 2017.

On average, a finance company takes 28 minutes to respond to a customer on social media – which is far more pleasing than sitting listening to hold music for lengthy period.

The benefits are two-fold when finance companies integrate their social media interactions into the Customer Relationship Management tools too – their customer data expands – and as a customer, you’re always met by someone with the very latest information, no matter how you communicate.

Estate Agents

2.6 million people in the UK open the property sales and rental app Rightmove at least once a day – so to say we’re interested in looking at property is an understatement!

The smartest estate and property agents are expanding their listings into Twitter to catch the attention of those interested in property – whether it’s simply being nosey – or actually entering the marketplace.

The world of click-bait is a dubious one, while the ‘secrets that billionaires don’t want you to know’ might not wash with most people – the chance to glance inside a luxury property near to you almost universally does – and estate agents are using it to drive traffic toward their listings. A click through from social media will usually end with someone spending a significant amount of time on your property webpage.

Twitter means that the conversations that have traditionally been had over the telephone – booking viewings as the most relevant – now don’t have to involve much more than a tweet. Quick and simple wins the day with booking property viewings – and it doesn’t get much more quick and simple than a couple of 140 character tweets…

Education

When we touched on financial institutions using Twitter you might have thought there was little more sensitive data out there than a person’s finances – so when you consider how carefully schools have to operate their social media accounts in relation to the names, locations and images of children they potentially put out – you realise there’s a minefield to be navigated.

The good news is – it can be done – and it can be done very safely.

Twitter is enormously helpful by allowing a profile to be locked down and only allow follows from accounts that request it – meaning schools can use external measures to make sure only parents and school associated accounts can access what they’re tweeting.

As such – it’s the perfect medium for sending progress pictures home to parents and carers, charting school trips, sharing curriculum information – and in some cases, even communicating important school rules and policies to people who might not be as inclined to pick up a letter.

It’s not just parents that schools are using social media to interact with either – while individual class accounts might be locked down to those on the ‘need to know’ list – more general school accounts chart community interaction and fundraising endeavours too.

Restaurants

Restaurants, coffee shops and eateries can sometimes have a hard time on the internet; sure, the hippest coffee shops are sharing their playlists and quirky latté art – but how many can really manage to bring a website to life – in fact, customer surveys show that deciding on a restaurant is still generally done by word of mouth or looking at a review site…

This is exactly the sort of void that Twitter users are managing to fill – it’s the perfect tool for combining real life interactions and a taste of the people and products that give your restaurant the vibe that will keep people coming back for more and more…

Sitting in restaurants and bars nowadays sees as many people trying to get a good angle for a picture of their cocktail or dessert as it does real life interactions – and the most forward-thinking establishments are getting on that bandwagon. Encouraging people to put the restaurant’s custom

#hashtag on their pictures, opinions and general chatter is a great way of getting an inside look at what’s being said – and people love interaction, so when those posts are retweeted by the venue – customers are more and more inclined to keep coming back – for their social media status as much as the coffee…

It would be easy to assume that if you have a business website, you’re all to set to win over more customers on the Internet.  However, many sidestep the benefit of blogging, assuming it’s just not right for their business. Blogging is not limited to hobbyists and news websites. In fact, more and more businesses are recognising just how many benefits blogging can offer them.

To give you an idea of how popular blogging is among businesses, we researched MLM reviews and sixty percent of businesses who blog enjoy a higher sales conversion than those who don’t. This alone should be enough to at least consider blogging for your business.

You should look to host the blog on your business website rather than create a separate blog. This ensures that you receive more conversions as visitors don’t have to click through a series of different links to find what they’re looking for. It also ensures that the hard work you’re putting into the blog doesn’t go to waste.

If you only have a limited bandwidth available for your website, then it could be worthwhile looking at some other options that allow you some flexibility.

Increase Your Traffic

For any website to be deemed a success, it needs to have a healthy influx of visitors. While you can do a lot to optimise the standard website text, offering a blog alongside your business information offers more scope for SEO, as well as offering visitors fresh content each time they visit.

If you’re looking for quite a lot of website traffic, then it can be worthwhile ensuring that your hosting provider is up to the job, as there’s nothing worse than investing time in blogging, only to find that many of the visitors weren’t able to view site due to slow speeds and technical issues. This is one of the reasons many bloggers switch hosting providers as their site grows. If this is something that you are considering then I would highly recommend this list which gives you and overview of the Crème de la crème hostauthority.org/top

Sell Your Product or Service More Naturally

While there is a lot of work you can do to ensure that your descriptions are clearly stating the benefits of your product or service, it’s not always enough to cement that sale. Blogging brings a new dimension to this, as it allows you to sell your product in a more discreet way.

For example, if you oversaw a company that supplied mobile phones, you could do a blog on the benefits of each phone, or maybe recommended phones based on different budgets. The possibilities are endless, and you can provide some valuable links to your products in the process.

Promote Your Brand

It’s not just the product or service you should be looking to promote online, but also the brand itself. A brand that can offer content that offer some form of advice helps make a brand approachable, which means that the more people are likely to invest.

A business can also use blogging to tell their story, and what drives their passion. Online visitors love getting to know companies, and often stay quite loyal once they build a relationship with a company they are confident in.

Build Authority Online

As well as offering insight to your company, a blog can be used to contend with issues that people may be having in your field. For example, do you find that there is currently an issued with several online users, and you think you have the answer? Then create a blog about it.

A business that is able to offer information and advice within a particular niche can potentially be seen as an expert within the industry. The more authority you build, the more trust that customer have your brand as a whole.

Blogging is a Cost-Effective Marketing Investment

There are some advertising costs that can seem astronomical, especially to a small business. Blogging is a marketing tool that doesn’t cost much, and with the right content in place, can go on to serve your site well.

While there is nothing wrong with writing news articles, they can be a little limited in the value they offer the site. Opting for evergreen content means that the content remains fresh to every visitor, giving you more value for your money.

Blogging Helps with Your Own Market Research

Ensuring you have comments enables on your blog can give your business a fresh funnel of market research. When people peruse your blogs, they will normally have some sort of question to ask. Not only can you engage with customers on the comments page, but you can also use the questions ask to structure future content.

Engaging with customers can also give you an idea of what they’re looking for in a product or service, allowing you to tailor your business to meet such requirements.

Kick Start Your Social Media Campaign

There can be many benefits in adopting social media, especially when it comes to converting customers. However, some businesses struggle with what kind of content they should share. Starting a blog not only helps influence visitors from search engines, but also those that visit social media sites.

Even if you’ve only just started your social media campaign, there are plenty of cost-effective options that allow you to target your content towards your core demographic. Other social networks, such as Google Plus, will have communities for different industries, so it shouldn’t be too hard to find a way of promoting your content and your social media pages.

Blogging is about so much more than giving your customer something to read when they visit your business website, it’s about offering value and building trust. Content created in the right way can mean that you’re given a whole new demographic of potential customer to look at. You simply need to ensure that you have the right call-to-action in place.

Twitter is arguably the second most popular social media platform to Facebook. Should your business have its own Twitter account?  Twitter has around 100 million active users daily. That should already enough to convince any business to make their own account. However, how exactly can you maximize your Twitter account especially if you are running a business? We recently had a chat with Matthew from Social Media Marketing Glasgow and he has shared some of his top tips with us.

So here are some ways that you can use Twitter successfully for your business.

Unlike Facebook, remember that you are going to be limited with Twitter. However, this shouldn’t stop you towards simplifying your posts on the social media platform. Even if you are actually just dropping shorter lines on Twitter, it has the ability to get the attention of your audience.

Next, you should prioritize sharing links that are interesting to your audience. It is better if the link that you are sharing is actually coming from your site. This way, you even get few additional traffic along the way.

Also, remember that Twitter, just like any other social media platform, is all about building relations. You can build relations with other popular users. You can try to see top Twitter accounts in your industry to see which ones you should follow and even interact with.

If you are familiar with hashtags, remember that you should be using it wisely. It is important that the hashtags are used not only to increase the visibility of your posts. It should also be used in order to make it easy to track the number of people who retweeted or even supported your campaign.

And lastly, if you are going to have your own Twitter account, remember to improve your timing.  Make sure that you know the best time to Tweet. This way, you will be able to maximize engagement in your niche. Remember that there’s no exact rule when is the best time to tweet. You will need to do your own research to find out.

Not everything that you do on social media is going to be considered a good move. There are many mistakes that you can commit while managing social media platforms. It is crucial that you are aware of the basic mistakes that a lot of companies make. This way, you will be able to maximize interaction with your niche.

One of the most common mistakes is for businesses to not update their social media pages unless they are selling something new. What companies need to keep in mind is that customers on social media are looking for a company that they can relate to. This means that you should be posting content relevant to the interest of your audience.

Another common mistake is for companies to not have a plan in case there are negative comments on the page. You may want to build a protocol before any negative comment appears on your Facebook page.

And of course, every page should be interesting and engaging. A lot of businesses don’t know their market to the point that they can provide links that their market may find interesting. It is possible to start by constructing a voice or even building a persona for your page.

Social media marketing can be a bit tricky especially for companies in boring industries such as stainless steel banding suppliers. Facebook, Twitter, Instagram and other platforms may roll out updates on their system without any warning. Over the years, Facebook has limited the organic reach of pages. This only means that they will eventually be forced to go after sponsored posts. This means that Facebook page admins usually have no other choice but to pay Facebook in order to increase the visibility of their posts.

If you want to make the most out of your social media marketing strategy, it is important to prioritize. For instance, which platforms should you actually be using? Twitter, Facebook, and Instagram are just some of the more popular options. However, you can also use Pinterest and even Reddit in order to reach the market that you need.

You should also know your market well. This way, regardless of which social media platform you are using, you will be able to get the best results that you need. You may also need to come up with a voice that your market can relate to. This way, you can increase the engagement coming from your social media followers. If you still have no idea how to approach your social media marketing, it is a good idea to explore what other companies are actually doing.

Instagram is a great tool that can be used by businesses in order to promote their brand. The reason behind Instagram’s popularity is its visuals. Visual content combined with storytelling can help brands in so many ways.

One popular method used by businesses on Instagram is to find an influencer who can promote their product on his or her post. Over the years, it has been widely debated if businesses should really use influencers in order to reach their market.

First, it is important to know what makes an influencer. Is an influencer any random celebrity asking you for money in exchange of posts where your products are visible? Or perhaps, businesses should head towards influencers that are willing to take the products for free?

Because of the growing number of influencers, it may not have an effect on consumers that much. They’d still make sure that they do their research before they convert. However, it is important to note that influencer marketing may have a number of benefits. For instance, if the influencer is engaging with his or her audience, it is possible to squeeze some new customers in this process. It is also possible to expand the network of your own Instagram page once the brand has been mentioned and tagged on the Instagram posts.

So how exactly does influencer marketing backfire? If your company decided to pay a good amount of money in order for influencers to spam their network, this may not be a wise move on your part. It is imperative that you take the time to screen the influencer who posts content that is loved by his or her network.

Instagram has changed over the years. And though influencer marketing can be a great way to increase the number of people who will know more about your company, always remember that it can also give you negative effects.

Facebook has billions of users worldwide. Not only are users communicating within their network, they can even check businesses using the social media platform. And because of this, it is undeniable how many businesses can actually benefit from Facebook. A great example of this is how this company from the UK who provide various debt solutions such as Trust Deeds in Scotland.

They have created a debt quiz and have implemented Facebook bots to engage with their audience on Facebook Messenger. Once someone completes the quiz they are provided with various options such as the ability to call them directly, arrange a call back or speak to one of the team on live chat.

This is a great example of how the latest tech and social media can be used and shows that It is possible to connect with your market if you know exactly what you are doing. Over the years, viral marketing has helped companies expand their reach. You will be able to make use of a user’s network once you have a viral post.

So how exactly are you going to make a post go viral? First, you want to make sure that you know the attitude of your niche. This way, you know not only what to post but also how to convey the message. Next, it is also important to decide what kind of viral post are you going to make. Though videos can become viral, it is also quite expensive to make your own original video.

Next, you also want to mention different pages if you wish to make a post go viral. This is especially true for targeting people that make use of the search function on Facebook.

But more importantly, you want to make sure that you have timing whenever you wish to have a viral post. If you’ve noticed similar pages already sharing the post, you may want to find a new angle to this story. In fact, it may even be a wise move to wait for a couple of days until new updates have surfaced regarding the viral content.

Though viral marketing is undeniably effective when it comes to making the company popular, it may not always be that effective. There are instances when you have to rely on sponsored posts. This way, you can even target your audience. This can be used not only by Facebook pages that are relatively new but even by Facebook pages that already have an established audience.