Use these to manage and schedule your Twitter content. Collaborate with your teammates and keep a steady flow of content feeding your profile.
Buffer is a social media management tool that allows you to monitor, schedule, and curate content.
Hootsuite is one of the most popular social media management tools out there. It allows you to easily monitor your social accounts, schedule content, and collaborate with your team.
Edgar is a social media scheduling tool that makes it simple to keep your evergreen content on rotation in your social accounts, without the need of constantly adding it back to the schedule.
Use these to automatically monitor and discover conversations happening on Twitter. Keep a close eye on what people say about your brand and product.
A simple free tool created by Google to help you automatically track specific keywords inside of indexed pages (including tweets). A great way to get started with monitoring.
Easily track mentions, analyze competitors, and get insights on what's happening on Twitter. A more advanced tool for people who have some more experience with social media marketing.
Use these to create, design, and curate better, more engaging content for your Twitter profile.
With Quuu, you can easily discover interesting content to share on your social media account. Plus, you can also promote your own content to be shared through a network of accounts that also use Quuu to find content to share.
You should spend a considerable amount of time crafting the copy of your tweets—this increases the chances of people clicking through to your website. You can use this free tool from CoSchedule to analyze your copy.
If you want to create visual assets for your social media accounts but can’t afford a designer, you can use Canva’s hundreds of design assets and templates to create high-quality visuals on a budget.
Like Canva, Stencil is a simple web tool that allows you to easily create great visuals for your Twitter content.
RelayThat makes it easy and fast to automatically adjust all your design assets (size, dimensions, ratio, etc) to fit the recommended specs of each social media channel.
Use these tools to get more followers and attract traffic from Twitter to your website.
If you want to easily add click-to-tweet links to your content, you can use CoSchedule’s free tool to create them.
Sumo is much more than just a social media tool. Among its many features and tools, you can use Sumo to easily add social sharing links to your website or blog.
In most social media accounts, there is a limited amount of links you can include in your profile section—this tool fixes that. With Linktree, you can add a single link that will take users to a curated list of your best content.
If you want to add a link to your Twitter profile to your email signature, you can use this free tool from Hubspot to create professional looking signatures.
These tools will help you understand how your Twitter strategy is performing and discover opportunities to improve.
Twitter's built-in tool to track engagement and performance of your Twitter account.
The world's most popular web analytics tool. You can use Google Analytics to understand exactly how your traffic from Twitter behaves and converts on your site.
Use this simple template to generate UTM-tagged URLs you can use on Twitter. These URLs will help you better understand which content is successful at generating traffic and sales (in Google Analytics).
Finally, these are the best, blog posts, resources, and case studies available online to help you create a better social media strategy for Twitter.
A comprehensive guide on how to create a social media strategy that focuses on generating actual business results and not just vanity metrics.
Get inspired by these examples of successful Twitter campaigns by small and large companies.