Twitter isn’t the only social media website you can use to share links for your business but it’s by far one of the most useful sites for link building. But there is an issue with it namely the success rate, for link builders, this isn’t going to be a surprise, after all, it’s well known that building links online is pretty difficult.
Plenty of people might mention your businesses or its services but getting them to actually link it back to you, thus building an actual link can be very difficult. But with some practice, you can reach out and successfully get people to include a link to your website if they’ve mentioned your business in any way.
You’re never going to have a 100% success rate, does such a thing really exist anyway? But you can still succeed in building quality backlinks to a professional website. So, if you spot a place you’ve been mentioned on Twitter but don’t see a link to your website in return don’t worry you can still get it. Let’s look at some of the many methods you can employ to get those all so important links.
We recently had a chance to sit down with a few SEO experts in Glasgow and they were happy to share some of their top tips on how to use Twitter as part of their SEO link building strategy.
The Personal Touch
No there are no flowers, chocolates or thank you cards needed for this one, all you need to do is use the writer’s name in your message asking them to link you. After all, doesn’t using a person’s name make them more likely to help you? This might not always be possible if the content that mentions your business doesn’t have a writer’s name attached but if it does simply asking by name is always going to be beneficial.
Link For Link
Some may think that a link for a link is a bit cheap, but remember just because your business is mentioned in someone’s content doesn’t mean you’re owed a link, does it? It would be great if everyone who mentions your business linked back to you but it’s just not going to happen, so there’s nothing wrong with offering a link for link deal. By offering the writer/ business a link in return you both get something.
Check Things Through Carefully Before Asking
Before you get Twitter fired up and send off a tweet to ask for a link make sure they haven’t already included one. You could be linked in text other than your businesses name or appear in the anchor text. Nothing is more embarrassing than asking for link when you’ve already got one and not noticed it. You should also make sure you’re asking the right person, many sites employ freelance writers after all.
Compose Your Message Carefully
With so few characters to use you’ll have to pick your words carefully, but one thing you should always avoid is asking straight out for a link. This is likely to come off as rude and will make it more likely that your message will just be ignored. Make sure you complement the piece first and then ask nicely for a link.
Share The Content
This is one that should be obverse but in the heat of the moment, it’s easy to forget it. Always share the content when asking for a link and if the writer asks you to share the content again once the link is added well why not do it? It’s cliché but everything is better when we share, especially on Twitter.
Don’t Overdo It
Asking for those missing links (no pun intended) is important but you shouldn’t devote your Twitter feed to it. Yes, if you’ve spotted plenty of mentions without links it might be tempting to just start asking everyone one after the other but that isn’t going to look good on your page. So, make sure you break it up when you’re asking people, don’t devote your whole Twitter page to it.
Give People Sometime To Respond
You’ve spotted a great mention on a professional website that you know lots of people will see so you ask for a link and then don’t get a response! We know it’s not a pleasant feeling especially if you’ve been waiting for more than 24 hours with no response but try to be patient.
Don’t Be Afraid Of Asking In A Private Message
OK to use official Twitter lingo I should say direct message or DM shouldn’t I? This is a great approach to use if you’ve asked before and not received a response (make sure you’ve waited a while though) and to avoid filling up your page with requests for links.
Don’t Just Stick To New Content
When you see your business’s name mentioned ignore the date! Well at least within reasons if you see a mention in a piece that was written five or more years ago it might not really be all the relevant anymore. But don’t just focus on new content, if you a see a piece that is a year or two old and is still relevant then you’ve got nothing to lose by asking for a link, have you?
Make It Easier For The Sharer
Remember the business or writer you’re asking or politely pleading with to add a link might be writing a lot of articles a day. So, make the editing process easier for them by linking the article you would like a link adding to in your message. This will make it easier for the person you’re asking to find the article you’re talking about and will make adding the link much quicker and easier.
Build Your Own Links
OK, this one is a little different you’ll actually be trying to make someone create content and link back to you. Find another business/ company that targets the same audience as you (just make sure they’re not a direct competitor) and then build-up a friendly relationship with them on Twitter.
Once that’s of the ground contact them privately and work out a deal to promote each other in some content and link to each other. Yes, it’s similar to link for link but on a much bigger scale, it’s a time consuming process but building successful business relationships can really help your business thrive and it’s a great way to improve your link building.