Instagram is a great tool that can be used by businesses in order to promote their brand. The reason behind Instagram’s popularity is its visuals. Visual content combined with storytelling can help brands in so many ways.

One popular method used by businesses on Instagram is to find an influencer who can promote their product on his or her post. Over the years, it has been widely debated if businesses should really use influencers in order to reach their market.

First, it is important to know what makes an influencer. Is an influencer any random celebrity asking you for money in exchange of posts where your products are visible? Or perhaps, businesses should head towards influencers that are willing to take the products for free?

Because of the growing number of influencers, it may not have an effect on consumers that much. They’d still make sure that they do their research before they convert. However, it is important to note that influencer marketing may have a number of benefits. For instance, if the influencer is engaging with his or her audience, it is possible to squeeze some new customers in this process. It is also possible to expand the network of your own Instagram page once the brand has been mentioned and tagged on the Instagram posts.

So how exactly does influencer marketing backfire? If your company decided to pay a good amount of money in order for influencers to spam their network, this may not be a wise move on your part. It is imperative that you take the time to screen the influencer who posts content that is loved by his or her network.

Instagram has changed over the years. And though influencer marketing can be a great way to increase the number of people who will know more about your company, always remember that it can also give you negative effects.