Not everything that you do on social media is going to be considered a good move. There are many mistakes that you can commit while managing social media platforms. It is crucial that you are aware of the basic mistakes that a lot of companies make. This way, you will be able to maximize interaction with your niche.

One of the most common mistakes is for businesses to not update their social media pages unless they are selling something new. What companies need to keep in mind is that customers on social media are looking for a company that they can relate to. This means that you should be posting content relevant to the interest of your audience.

Another common mistake is for companies to not have a plan in case there are negative comments on the page. You may want to build a protocol before any negative comment appears on your Facebook page.

And of course, every page should be interesting and engaging. A lot of businesses don’t know their market to the point that they can provide links that their market may find interesting. It is possible to start by constructing a voice or even building a persona for your page.