The URL and domain name plays a particularly big role when it comes to search and your brand.  As well as being the destination your visitors will go to find your business and content, it also impacts the search visibility which is why many people searching for domains visit trusted sites such as serpchampion.com/buy-expired-domains/.

It is true that there are many more domain options available nowadays, but there are still the same tried and tested practices you should implement if you want to have the best success.  Perhaps you feel a little intimidated or overwhelmed by the amount of choice there is available when it comes to domain names. 

While we understand this, we want you to feel confident that you can make the best domain name choice possible, and have put together a list of our 10 tips that will help you achieve this.

Always Begin With Your Keywords

Spend some time brainstorming ideas, before you even log into a domain registrar.  Have at least 3 to 4 of your main keywords in mind when you are doing this – these phrases/words should define simply and coherently what you do or plan on doing.  Mix and combine them in various ways to see what makes sense and looks best.  Rather than forcing this process, allow it to develop naturally.

For instance, if you are starting your own fishmongers, the associated words that you would want to use would be fish, city, fresh, line caught etc.

Make Something Unique

See your domain as being a vital part of your brand.  It is important that it stands out as being yours and yours alone.  Avoid having domains that look too much like other popular brands and businesses as this can cause a lot of confusion. 

On the other hand, you should exercise caution to ensure you are not being too unique for your own good.  You can get yourself in a lot of trouble if you tried to force a strange spelling of a commonly used word. 

A famous example of this is the site Flickr.  When the domain was first established, they didn’t use the standard spelling of that word and it is possible that they lost traffic as a result.  The real sting in the tail was the fact that they had to purchase the domain with the correct spelling to ensure that they didn’t lose any more traffic and have that redirected to the main domain at Flickr.com

Always Go For A Dot Com

There is nothing that is better than a .com URL and if you are genuinely serious about creating a long-term brand, you need to make sure you own a .com or the TLD that is the equivalent for the country your target market is located. Serpchampion has a great selection of these on their site. 

The main reason why this is so important is your users.  There are hundreds and thousands of TLDs out there, but it’s .com that still commands the most trust and respect.  It is common that many people using the internet do not realise other TLDs exist and they could be reluctant to click on a site with anything other than .com at the end.

Make Your Domain Name Easy To Type

As a simple rule of thumb – if you find your URL difficult to type, your users will too and won’t bother using it.  Long URL strings and words that are difficult to spell will only frustrate your target audience.    Although it can be great to have a nice sounding word or a long URL, if this hinders the experience of your users, you will lose out in the end.

Make It As Memorable As You Can

Marketing and promoting via word of mouth is still the most effective method.  Therefore, it is crucial that you make your domain name as memorable as you possibly can so that you can help the word about your brand spread faster.  It won’t matter how excellent your website is or the products and services are that you are offering, if they can’t remember your domain name, they won’t be able to go to your site.

Make It Short

Following on from our tips for keeping your domain memorable and easy to type – the shorter you can make your domain name the better.  It also enables more of your URL to look better on offline media and marketing tools such as business cards and more of your URL will show in the SERPs.

Set And Meet Visitor Expectations

Figure out exactly what the expectations you want someone to have when they read or hear your domain name for the very first time.  If they are unable to grab exactly who you are and what you are trying to do, then you are in trouble. 

While the quirky sounding names like Trivago, Google and even Amazon sound really awesome – a lot more branding and marketing is involved in making them successful.  That is especially true when you compare them to simpler and more direct sounding domains such as Overstock.com, Homes.com, and even the Nytimes.com.  All of these domain names tell you exactly what to expect from the site before you click on them or type them out.

Build Your Brand

If the above step doesn’t help you to find a great domain, use your branding to set your business apart from the rest.  Additional value can be added by using a unique name.  It is important to remember though, that because of the need to build your brand, you will not gain traction as quickly as you would using a more simple and direct domain name.  When it is done correctly though, it can be much more successful in the long run.

Don’t Succumb To Passing Trends

Something that is trending right now, won’t necessarily be trending in a year, month or even a few weeks further down the line.  You can easily find yourself heading down the wrong road by copying something that is working for someone else.  Keep away from using a lot of numbers, hyphens, and strange spellings; instead, as noted further up the page, make it memorable, easy to type and simple.

Use A Domain Selection Tool

Brainstorming isn’t for everyone and sometimes it can be hard to get those creative juices flowing.  When you find yourself in that situation, use a domain selection tool to find the domain name that is right for your brand and business.  NameMesh and DomainsBot are two of the tools you can use, but remember to refer back to the rest of the tips in this article even when you are using these kinds of tools.