TweetBoard is a great addition (from @140Ware) to any website to track conversations. (yet that graphic didn’t turn out right above did it?)
It pulls your Twitter stream in near real-time (max 1 min delay), reformatting tweets into threaded conversations with unlimited nesting. Conversations that spun off the original conversation are also threaded in-line, giving your site visitors full perspective of what’s being discussed.
Having conversation embedded into your website draws visitors to communicate with you and amongst each other. This makes your site become part of the Twitter community and also the reverse. Links inside the tweets then bring their followers back to your site to join in.
They are running a quick automatic approval to use the service. Visit the site to see if it is still available. let them know we sent you 🙂