TweetRiver takes another approach to the same as TweetFunnel does that we highlighted this morning (why not make it a corporate tool day). The goal of this tool is to allow tweets to show on your site and manage the content that comes through. Unfortunately they have no ability to test this on their site and I have to reply on screenshots. It is totally a paid service, which is fine with us, but a test account login wouldn’t hurt.
Some of the capabilities were:
- manually approve
- automatically manage based on keywords
- ban words or phrases
- categorize messages so they can be acted upon
So the idea is to give the team that watches and manages your enterprise Twitter account a tool. You have some roles based on moderating, distributing and authoring tweets.
You can manage multiple Twitter accounts, which is an added bonus missed this morning by TweetFunnel. You can then control who tweets to protect your corporate Twitter account and password. All tweets are then recorded for auditing and historical purposes. If they can do threading in there too I see big benefit.
Data can be filtered, keywords in tweets can be linked to hook poeple to anything you want on your company site or, well, anywhere at all. Finally the look and feel out of the output that you want to show on your website can be customized so you keep the color and theme you worked so hard to build.