Tweetfunnel allows you to manage a Twitter account with multiple users that are then able to post as a single identity on Twitter. Such items as publishing on a schedule and establishing your timezone are configured in the account settings. This makes for a single point of entry for everyone that manages your corporate brand.
The basic idea of the service is a simple UI that allows multiple people to have an account on Tweetfunnel without knowing the main Twitter account password. This gives you granular control over who can perform updates and protects the brand account. Both contributors and publisher account types are currently available and I can see a few more roles coming along as they develop.
Once you assign a Twitter account to the profile, you can then add your users and use the tweeting interface. It has navigation similar in capability to Twitter web itself with home, mention and dm‘s. However, the extra tabs is what makes it a corporate client.
- Assigned
- Review Queue
- On Hold
- Scheduled
- Sent
This is where the roles come into play in having people make tweets in advance that are then approved.
After allowing the system to pull in the users the account follows, it then allows you to reply, dm, retweet, unfollow and favorite that tweet as normal. But it adds the extra capability of assigning the tweet to someone to answer/watch/whatever. Talk about brand management. Now there is no full workflow that I found, but that is a huge step
I did not activate the scheduling feature for the test but will later when I revisit the site. I have a few customers that need to try this out. They may need to add the ability for multiple Twitter accounts also as I can see a company having a main brand id as well as support soon. That way there is one place for everything and all groups with a full admin console to have full view.
I imagine the revenue stream will come from subscription to the interface, but for the beta it is open and free.
Filed under: Add-on Tools, Web Clients, corporate, multiple accounts
