The idea for TweetRiver is that organizations would want to use twitter content on their website but would be worried about damaging their brand after seeing how people behaved with the Skittles experiment.

We built an easy way for organizations to select twitter topics that are interesting to them and then automatically filter the streams to make sure only relevant, safe tweets make it onto the site. The streams can embedded onto a website or set up on their own page in seconds.

A secondary benefit of the moderation is that we can also filter tweets for other uses. For example, some people want tweets routed to a customer service or marketing queue for later response. We’re also working on some content parsing and ranking algorithms to get the best quality tweets at the top.

TweetRiver also provides authoring and auditing controls so that multiple employees can tweet on behalf of a company while keeping a record of who said what to whom. This helps create a work flow for customer service and marketing, but our secret sauce is in intelligently aggregating and filtering tweets.

Thanks for the coverage!

-EJ